În luna august îl avem pe explorer, vorba calendarului de la Friends Advertising care l-au creat, unde zice:
„Hit the roooooaaad Jack!… We all need someone to push us out of our comfort zone, because sometimes „safe” isnt’t that safe for us. Let your brand be the one who encourages people to taste all the cookies and smell all the flowers. Life is for living. Exploring the outside will help people find things about their inside. Never conform to the rules, never stop seeking the new and never get bored, this is what your brand should stand for”.